P A U L A R E A
Accelerate growth. Stand Out. Reach new audiences. Spark innovation. Attract consumers, capital, investors, and donors.
Whenever opportunity awaits, I help small and mid-sized organizations and their leadership teams realize potential: setting strategic direction, creating targeted marketing and development plans that align with business goals, and then rolling up my sleeves to work alongside internal teams to make it happen.
It takes expertise, curiosity, and commitment to achieve real results. Whether we’re tackling a specific project or working together on a fractional basis, I will always treat your challenges, your business, and your culture like my own—delivering successes you can own and scale.
Brand, Product, and Marketing Leadership
Services
Marketing Strategy
Market Analysis
Audience Research
Brand Strategy
Branding & Rebranding
Brand Architecture
Company & Product Naming
Product Management
Product Management
Portfolio Planning
Innovation Ideation & Vetting
Product Development
ESG Planning
Execution
Marketing Planning
Product Launches
Go-to-market Planning
Campaign Development
Work
Earthkeep
Kodiak Cakes
Marketplace
nutpods
Patagonia
Resonance
Acquia
Audi
Cerulean Scientific
Commando
Dynapower
The dZi Foundation
thinkMD
TVS
Vermont Land Trust
Vermont Woods Studios
About
I became a brand marketer to work on products and causes I’m passionate about, with teams I admire, solving challenges I love, and driving meaningful success. That mission has never changed.
And it has led to incredible opportunities: developing Ben & Jerry’s pint flavors, working with Fair Trade farmers, trekking in Nepal to visit nonprofit partners, naming a line of nipple accessories (yes, really), creating innovation and storytelling workshops for a luxury car company, helping nonprofits nurture ideas to transform land conservation and increase regenerative agriculture, naming pioneering medical devices, sparking growth for a green energy company, and crafting brand strategy and campaigns for the world’s most socially responsible outdoor brand.
I am moved, excited, inspired, humbled, heartened, compelled, and hungry for the next challenge. Let’s dive in and make things happen.
