P A U L A   R E A                         

Brand, Product, and Marketing Leadership

Accelerate growth.

Differentiate and stand out.

Strengthen and grow the brand.

Attract consumers, capital, investors, and donors.

Integrated brand, communications and product strategies that deliver tangible results.

Services

Marketing Strategy

Market Analysis

Audience Research

Brand Strategy

Branding & Rebranding

Brand Architecture

Company & Product Naming

Product Management

Product Management

Portfolio Planning

Innovation Ideation & Vetting

Product Development

ESG Planning

Execution

Marketing Planning

Product Launches

Go-to-market Planning

Campaign Development

Work

Earthkeep

Kodiak Cakes

Marketplace

nutpods

Patagonia

Resonance

Acquia

Audi

Cerulean Scientific

Commando

Dynapower

The dZi Foundation

thinkMD

TVS

Vermont Land Trust

Vermont Woods Studios

About

I became a brand marketer to work on products and causes I’m passionate about, with teams I admire, solving challenges I love, and driving meaningful success. That is as true now as it was then.

And it has led to incredible opportunities: developing Ben & Jerry’s pint flavors, working with Fair Trade farmers, trekking in Nepal to visit nonprofit partners, naming a line of nipple accessories (yes, really), creating innovation and storytelling workshops for a luxury car company, helping nonprofits nurture ideas to transform land conservation and increase regenerative agriculture, naming pioneering medical devices, sparking growth for a green energy company, and crafting brand strategy and campaigns for the world’s most socially responsible outdoor brand.

I am moved, excited, inspired, humbled, heartened, compelled, and hungry for the next challenge. Let’s roll up our sleeves and make things happen.